5 Tools for Effective Influencer-Driven Content Marketing
In this article we are going to take a quick look at five tools for effective Influencer-driven content marketing. If you have been tasked with helping create the content for your business or organization’s website, then you know how difficult it can be. The challenges include finding the right topic, creating content that appeals to both readers and search engines, ensuring your content is keyword-rich, and more. Here are our five tips to help you get started on your content marketing journey.
Know Your Audience: Before you can start writing, you have to know your audience. Is your target audience the fashion-conscious on the go generation, or the older, slightly more professional set? Or maybe they’re the college student’s who are all about information. Consider the demographics of your audience when you choose the topic for your content. When you do, you’ll be able to choose topics more effectively that appeal to more people.
Choose the Right Topics: When you’re starting your content marketing campaign, consider the topics that you would like to talk about. You should try to choose topics that will give your readers with useful information. But keep in mind the fact that you don’t want to talk about the same old boring topics that everybody is talking about. Research your audience to see what they are searching for on the Internet. Once you’ve found a good topic or niche, start researching keywords related to your content.
Use Keywords: It’s crucial that you use the right keywords when you’re planning your content. Choosing keywords can be tricky and many people struggle with it. But if you’re not sure what the best keywords are for your particular content, look for examples of successful influencer-driven content that uses those keywords. If you don’t have any ideas as to what the keywords are, ask an expert in the field for help.
Build a Network of Followers: As mentioned at the start of this article, Twitter is a great way to get the word out about your content. But not all your content has to be tweets. You can also make use of other social media websites like Facebook and YouTube by creating profiles for your business and offering relevant information or news about your product. Make sure your social profiles are interesting enough for your followers to keep coming back to them so that they can share your content with their followers’ comments.
Update Your Blog Posts Regularly: As part of your content marketing campaign, it’s important that you post new blog posts regularly to your blog and spread the word about your latest updates. You can even schedule blog posts to go out on specific dates. When your content is updated, it becomes more valuable to your followers so that they will want to share the content with their friends. Make sure you keep your blog posts interesting and up-to-date at all times.
Attract Free Website Traffic: A great way to attract more free website traffic from your content marketing efforts is to ask your followers to Digg, Stumble Upon or Retweet your content. As your content becomes popular, your followers will do the same. They will share your content with their followers, bringing them to your website.
Use Social Media Marketing Tools: A great content marketing campaign needs to have its own strategy or techniques to generate free traffic and boost its visibility in the search engine results. Social media tools such as YouTube, Twitter and Facebook allow you to put together a content marketing campaign that works well for your business. To ensure your content is noticed, work alongside popular social media sites in order to get your content ranked high within the search results. Then you’ll receive the traffic and the SEO benefits of having good content. You can use social media marketing tools in addition to an effective influencer-driven content marketing campaign to boost the results of your content marketing campaign.
